Business Development &
Sales Executive

CaseFoundry is a specialized creative performance consulting firm for established criminal defense law firms.

We help firms improve advertising performance by analyzing creative and campaign data, identifying what is working, building structured testing frameworks, and providing ongoing strategic guidance.

We work with firms that are already investing significantly in paid advertising and want to improve how they approach creative strategy, testing, campaign performance, and ongoing optimizations.

Our work is not traditional ad management or creative production. We act as a strategic partner to help law firms understand what is working, why it is working, what should be tested next, and how to build a more disciplined creative performance system. We sit at the intersection of creative strategy, paid-media performance, testing methodology, and business growth.

We begin with a comprehensive strategic engagement followed by ongoing monthly advisory support. We are building CaseFoundry as a focused, high-value consulting company rather than a high-volume marketing agency.

An entrepreneurial sales role — not inbound-only.

You will be responsible for identifying qualified criminal defense firms, reaching decision-makers, generating interest, and getting prospects to book a free initial consultation.

You may also join initial consultations when needed to help move qualified prospects toward a decision.

You may generate opportunities through:

This role combines all four — prospecting, relationship building, qualification, consultative selling, and closing support.

Our current compensation structure is as follows:

•Please note: the pricing of our offers may change at any time, which would affect the compensation figures shown above.