Get More Qualified Case Inquiries From the Ads You're Already Running.
Stop guessing which creative will work. We analyze your existing ads, identify what's holding them back, and give your team a clear plan for what to create, test, and improve next.
Free 30-minute consultation • Personalized recommendations • No obligation
The Creative Testing Loop
A repeatable cycle: understand who you're trying to reach, develop distinct concepts, test them systematically, measure what drives qualified inquiries, and let the data guide the next round.
A Smarter Way to Improve Your Firm's Advertising.
Whether you want to pay for qualified consultations or build a complete creative performance system, we offer a solution based on your firm's needs and resources.
Performance Partnership
Pay for Qualified Consultations. Not Empty Promises.
For growing firms with moderate ad spend ready to tie compensation to results. A results-based arrangement focused on generating verified qualified consultations that meet pre-agreed criteria.
What CaseFoundry provides
Your Team
Your team handles ad spend, and execution.
Strategic Growth Partnership
Build a Repeatable System for Better Advertising Performance.
For established firms with significant ad spend seeking a complete system. We find what's underperforming in your creative and build a structured testing process to attract more qualified inquiries.
What CaseFoundry provides
Your Team
Your team provides ad spend, data access, and execution.
How the Performance Partnership Works
Advertising spend and any additional production or operational costs are separate where applicable.
What Better Creative Actually Moves.
Four anonymized engagements with firms that restructured how they develop and test advertising creative. Increases in qualified consultation requests ranged from 31% to 67%, depending on practice area, market, and starting point.
Firm A · Northeast Mass Tort · Meta Ads
3 attorneys · ~$18K monthly ad spend
Firm B · Southeast Personal Injury · Meta Ads
6 attorneys · ~$34K monthly ad spend
Firm C · Midwest Personal Injury · Meta Ads
8 attorneys · ~$48K monthly ad spend
Firm D · West Coast Personal Injury · Meta Ads
5 attorneys · ~$29K monthly ad spend
Across All Engagements
31–67%
Range of increase in qualified consultation requests, measured against each firm's own prior campaign performance.
Firm names are withheld at the request of each client. Figures reflect changes in qualified consultation volume and cost per qualified consultation measured over each engagement window. Results vary with practice area, market, advertising spend, and starting performance, and past results do not guarantee future outcomes.
Your Ads Are Generating Data. But Is That Data Helping You Get More Cases?
You can see which ads get clicks and leads. But if you don't understand why they work, you're left guessing what to create next. That means more time, money, and creative effort spent testing ideas without a clear strategy.
Leads That Don't Convert
Your campaigns generate inquiries, but too few become booked consultations.
Rising Advertising Costs
You're spending more without seeing proportional improvements in qualified case volume.
The Wrong Prospects
Your ads attract clicks and form submissions from people who aren't a good fit for your firm.
Creative That Stops Performing
Your existing ads lose momentum, and you're unsure what to test next.
No Clear Testing System
New advertising concepts are based on guesswork instead of a structured testing process.
Spending more won't automatically solve these problems.
Sometimes the biggest opportunity isn't your budget. It's what you're saying in your ads, who you're attracting, and what happens after they respond. That's what we'll explore during your free strategy session.
Know Which Ads to Create Next. And Why.
We review your existing advertising creative and campaign results to identify what's working, what's underperforming, and where opportunities may be missed. Then we turn those findings into actionable recommendations and a structured testing plan your team can execute.
Sample Creative Diagnosis · Illustrative Example
A generic example of how we break a single ad down, so you can see the type of thinking your firm receives. It is not a client result.
The Ad as It Stands
“Facing charges? We fight for you. Call today for a free consultation.”
Why It Underperforms
It speaks to everyone, promises nothing specific, and gives no reason to call this firm instead of the next one.
What We'd Test Instead
“Arrested for DUI? Here's what happens in the first 48 hours.”
“What a prosecutor looks at before filing charges.”
Why this matters: The test isolates one message variable. Whichever version wins tells you something you can reuse in the next round, instead of starting over.
From Guesswork to a Clear Creative Strategy.
Three phases, and a clear split between what we handle and what your team handles.
Analyze
We examine your existing creative, messaging, and performance data to identify opportunities for improvement.
CaseFoundry
Your Team
Build
We develop a tailored creative performance framework, prioritized recommendations, and a structured testing roadmap.
CaseFoundry
Your Team
Improve
We review new performance data, identify lessons from creative tests, and provide ongoing strategic direction.
CaseFoundry
Your Team
Timeline and milestones: agreed with your team during onboarding.
What You Get, and Why It Matters.
These are the deliverables inside the Strategic Growth Partnership. Each one exists to answer a specific question about your advertising.
Creative Performance Framework
Know What Makes an Ad Worth Testing
A framework for evaluating ad creative before you spend budget testing it. Written criteria your team can score any headline, hook, or offer against. Weak concepts get filtered out before they cost money.
Creative Ecosystem Audit
Find the Gaps in Your Current Ads
A structured review of the creative, offers, and messaging your firm runs today. A clear map of what you're covering, what's missing, and what's repeating. You know where new concepts are needed instead of making more versions of the same idea.
Campaign Performance Audit
Find Out What's Really Driving Your Results
An analysis of your campaign performance data alongside the creative behind it. A plain-English summary of which ads and angles produce qualified inquiries. You see what's worth repeating, and what isn't earning its place.
Testing Framework
Stop Testing Ads Without a Clear Purpose
A defined method for how each test is set up, isolated, and judged. A written testing structure with rules for variables, sample size, and success measures. Every test answers a specific question, so the learning compounds.
Testing Roadmap
Know Exactly What to Test Next
A prioritized plan of creative concepts to test, in the order that matters most. A roadmap your team can schedule against, with the reasoning behind each priority. Removes the what-do-we-make-next stall between campaigns.
Ongoing Performance Intelligence
Keep Improving With Every Round of Ads
Ongoing review of new creative results as your campaigns run. Regular analysis and recommendations on what to adjust, retire, or expand. Each round of creative is informed by the last, so performance keeps building.
Find Out What's Holding Your Ad Creative Back.
Tell us what your firm is running, what's working, and where you're struggling to improve results. We'll discuss potential gaps in your current approach, explain how our creative testing system works, and determine whether there's a fit to work together.
Understand Your Firm
We'll discuss your practice areas, growth objectives, current advertising campaigns, and acquisition challenges.
Identify Opportunities
We'll explore potential gaps in your advertising creative, messaging, inquiry quality, and consultation booking process.
Your Next Steps
We'll discuss practical recommendations and, if there's a mutual fit, explain how CaseFoundry can help implement a more structured advertising creative system.
You'll leave with a clearer understanding of where to focus your advertising efforts, even if we never work together.
Frequently Asked Questions
Before You Spend More on Ads, Find Out What You Should Improve First.
Book a free 30-minute strategy session to explore your firm's advertising opportunities, identify better creative angles, and determine what to test next.
30 minutes • Personalized guidance • No obligation